Home > boomer advertising, satire > The insult continuum

The insult continuum

There are many elements to making a good commercial, but none are as important as insulting the consumer in just the right fashion. To the untrained eye it may seem as though ads belittle, insult, and put down consumers without rhyme or reason, but in reality, there is a strict set of protocols to be followed.

Men: Of course, men are always fair game. You can insult men as much as you want under any circumstance. This is especially true of fathers. Nothing is quite as stupid as fathers.

Women: This is far trickier. Mothers can be insulted by teens, but never by their husbands. One woman can insult another, providing the woman being insulted is not the one buying the advertised product.

Teens: A teenage girl will always show up a teenage boy, but both can make fools of their parents.

Age: The older they get, the funnier and more idiotic they get, isn’t that right? Pretty well any person over the age of 40 is fair game, but the male/female standard still holds: an older woman can only be put down by another woman, but anyone can make fun of the older man.

It’s a pretty simple process, and most ad agencies seem to understand the principle quite well. So join the fun — make fun of an old guy today (for the good of your product, of course).

Categories: boomer advertising, satire
  1. George Daly
    August 12, 2011 at 6:49 pm


    I enjoyed reading what you had to say.
    I am a Toronto D. Bank customer.
    I am also an “OLD”-“WHITE”-“MALE”.
    Having my bank disrespect and poke fun at me is a great thing.
    When I start thinking warm and fuzzy about a White Collar Bank ,
    I just watch the Toronto D.-TV-Add.
    It puts things into perspective.
    As a Proud Father and Grandfather who loves them all, I want to believe I can still protect them, even in my weaken state.
    The Toronto Bank depicts an aged father looking like a fool in front of his daughter with his close friend putting him down in a place he is unfamiliar with.
    Do you want to see your Dad or Granddad in that place. Do You?
    This may be Toronto Dominion Bank. This is not my Canada!!!!!!!

    I can’t wait to see the Toronto-Bank make a fool of any other,, age group,race or gender.
    That will take great big *^%$.
    Gee do you think Toronto White Collar Bankers from Bay St. in the new ‘have not” Province will have those big of *^%$.

    Best regards

    Blue Collar Sympathizer

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