• Another example of gorilla advertising
Following a decline in public perception of the Cadbury brand during the first part of 2007, the UK company bypassed its main agency, Publicis, in favour of the Fallon agency to promote its Dairy Milk product. The result was this video, and a noticeable improvement in public perception, according to the polling company, YouGuv.
On YouTube, the video received 500,000 hits the first week.
But note — the spot was also widely aired on TV and in movie theatres.
Note too — the spot also tells you what the ad is for.
Best of all, however — it’s just plain fun.