I’ve had a few e-mail queries asking if I’ve gone the route of Bob Hoffman (better known as The Ad Contrarian) and folded up shop. Not true. But this semester has presented me with two classes in a course I’ve never taught before, two new campuses in which to teach, and a reworking of the curriculum I already had reworked last year — but that now has to be done again so I can accommodate certain changes.
Oh, and I’m taking courses myself towards a journalism certificate.
As a result, I’ve not had a chance to attend to either Ad Nauseam or Editor’s Sidebar.
But it is only temporary.
Following a decline in public perception of the Cadbury brand during the first part of 2007, the UK company bypassed its main agency, Publicis, in favour of the Fallon agency to promote its Dairy Milk product. The result was this video, and a noticeable improvement in public perception, according to the polling company, YouGuv.
On YouTube, the video received 500,000 hits the first week.
But note — the spot was also widely aired on TV and in movie theatres.
Note too — the spot also tells you what the ad is for.
Best of all, however — it’s just plain fun.