- when the selling point of your product is visual, show the product, don’t talk about it or show people’s faces.
- when your product is cheaper than others, show the price.
- when your product has the potential to appeal to a large number of people, don’t put your ads on media used by a small demographic
Earlier this month one of the most important events in social network marketing took place when the New Advertising Directions Symposium was held in Chicago. Here, in its entirety, is the story from The New Marketing magazine.
The New Marketing Magazine
Chicago, April 1, 2009
It takes NADS to promote the new marketing
Walter “The Buzz” Vaine, president, NADS
This past Wednesday saw the first annual conference sponsored by the New Advertising Directions Symposium. Aimed at exploring the expanding opportunities offered by the new media, the symposium is in direct opposition to the assumptions of traditional advertising methodologies.
This discrepancy between the new and old generations was apparent from the moment Walter (The Buzz) Vaine, president of NADS, strode out to greet the crowd, none of whom appeared to be over 35.
“The Old Guard were all about ‘effectiveness’ and ‘sales,’” said Vaine. “We now know that our job goes far beyond these primitive goals, reaching out to the very consciousness of the consumer. No longer do we measure our results in the number of widgets, whatnots, or whatevers that our campaigns sell; instead we look for the ‘conversation,’ the ‘buzz,’ and the ‘insight.’ It is our job to e-enable real-time communities and matrix interactive experiences. Read more…
Once you’ve dropped them into a few insulting ads for adult diapers, life insurance, and Viagra, when it comes to marketing, the only thing Baby Boomers are good for is comic foil in commercials aimed at the real market: the under 30s.