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• Told you so

Just a quick note:

From WARC:

NEW YORK: The “green” messages of many major advertisers in the US are failing to resonate with consumers, despite the fact an increasing number of Americans are placing a heightened emphasis on environmental issues, a new study has found. (US brands see green messages fall flat.)

Well, duh! With everything from light bulbs to bathroom tissue promoting themselves as the latest word in “green,” the message is bound to get muddied. I pointed that out in Prius Gets It Right — With the Help of a Contrarian:

The purpose [of the Prius ad] is solely to promote the brand as being eco-friendly — a feature which, in the present market of eco-friendly cleaners, bathroom tissue, light bulbs, and drain cleaners, is becoming less and less of a distinction.

What with the present obsession with Word of Mouth (WOM), social networking, and promotion of “green” it’s a wonder any ads manage to sell a single product these days.

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